The mixtape caught the attention of Kanye West, whose then-manager Plain Pat, had introduced Cudi's music to him, subsequently leading West to sign Cudi to his GOOD Music imprint later that year.
Kanye West first called upon Cudi to reference hooks for American rapper and mogul Jay-Z, and while in the studio Cudi and West went from working on The Blueprint 3 (2009) to West's R&B-esque 808s & Heartbreak (2008).
On February 17, 2009, he appeared on Snoop Dogg's MTV talk show Dogg After Dark, performing "Day 'n' Nite" at the end of the show.
I was always a fan of the brand but it just wasn't something I could afford back then.
Kid Cudi was a prominent songwriter and featured artist on 808s & Heartbreak, with "Paranoid" and "Heartless" being released as singles, while "Welcome to Heartbreak" charted as an album cut and peaked at number 87 on the Pop 100.
Kid Cudi's first television appearance was at the 2008 MTV Video Music Awards, alongside Travis Barker and DJ AM.
In 2008, his debut single "Day 'n' Nite", led him to prominence, reaching the top five of the Billboard charts.
Cudi's debut album Man on the Moon: The End of Day (2009) was later certified gold by the Recording Industry Association of America (RIAA). Later in 2010, Cudi formed a rock band, now known as WZRD, with his long-time collaborator Dot da Genius, releasing one eponymous debut album, in early 2012.